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Privacy Policy

EFFECTIVE: April 30, 2016

This Privacy Policy applies to this website (the “Site”) and to other websites, applications, services and mobile applications on or in which this Privacy Policy is linked or referenced, as well as and any services or mobile applications linked to or accessible to or through the Site (collectively with the Site, the “Services”). The Services are owned and/or operated by Pebble Beach Company (sometimes referred to in these Terms as “we” or “us”). We hope that this Privacy Policy helps clarify how we collect and process your information.

This Privacy Policy describes:

  • The information we collect on or through the Services and how we collect it. 
  • How we use and process the information we collect. 

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY BEFORE ACCESSING AND USING THE SERVICES. When you submit information to or through the Services, you consent to the collection and processing of information as described in this Privacy Policy.

If you have not done so already, please also review our Terms of Service (“Terms”). The Terms contain provisions that limit our liability to you and require you to resolve any dispute with us through final and binding arbitration on an individual basis and not as part of any class or representative action.



The Effective Date of this Privacy Policy is set forth at the top of this webpage. As we add new features, we may need to modify this Privacy Policy. Whenever possible, we will provide you with advance written notice of our changes. Your continued use of the Services after the Effective Date constitutes your acceptance of the amended Privacy Policy. The amended Privacy Policy supersedes all previous versions. We will not, however, make retroactive changes that reduce your privacy rights unless you affirmatively agree to those changes.


“Personal Information” means information associated with or used to identify a specific person. Your Personal Information includes:

  1. contact data (such as your e-mail address, telephone number and employer); 
  2. demographic data (such as your gender, your date of birth and your zip code); and 
  3. certain Usage Data, such as the IP address from which you access the Services (as further discussed in Section 3.b. below) If you communicate with us by, for example, e-mail or letter, any information provided in such communication may be collected as Personal Information.

    “General Information” is information about an individual’s online activity that, by itself, cannot be used to identify him or her, such as browser type, operating system and the dates/times of Services access.

    Personal Information and General Information may be linked together. Different types of General Information also may be linked together and, once linked, may identify an individual person.


We collect information that you provide to us and from your use of the Services. The information that we collect and how we process it depends on how you use and access the Services. Some information is collected through use of cookies and similar data collection tools (as further discussed in Section 5 below).

  • a. Information that You Provide to Pebble Beach Company: You may provide us with your Personal Information when you contact us for help or information, create an account to use one of the Services or otherwise voluntarily supply your Personal Information to us. We may collect information, some of which may be Personal Information, as otherwise described to you at the point of collection or pursuant to your consent. 
  • b. Information that We Collect When You Use the Services: When you use the Services, we may automatically collect Information about how you interact with the Services, such as (i) IP address; (ii) domain server; (iii) type of device(s) used to access the Services; (iv) web browser(s) used to access the Services; (v) statistics and information associated with the interaction between your browser or device and the Services; and (vi) referring webpage or other source through which you accessed the Services (collectively, “Usage Data”). Depending on applicable law, some Usage Data is Personal Information and some is General Information. 
  • c. Information Collected from Other Sources: Third parties that assist us with our business operations also collect information (including Personal Information and Usage Data) from you and share it with us. For example, we may purchase mailing lists and use email service providers that help us to more effectively administer our communications and marketing programs.


a. How We Use Information

We use the information that we collect or that you provide to us to operate, maintain and enhance the Services, including:

  • To present the Services to you and to customize, improve and develop content and functionality that helps us better serve your needs; 
  • To operate our business and provide services and products requested by you; 
  • For customer service and to troubleshoot problems; 
  • To facilitate communication between Pebble Beach Company and you; 
  • To prevent, detect and investigate prohibited or illegal activities, such as claims of copyright infringement and security breaches; 
  • To send emails and other communications that display content that we think will interest you, such as news about our products, services and promotions; 
  • To generate statistical information about how users interact with the Services and conduct analyses to support, improve and enhance the Services; 
  • To carry out our obligations and protect our rights arising from any contracts entered into between you and us, including our Terms of Service; 
  • To protect the safety, security and legal rights of other users of the Services; 
  • To send you important administrative information regarding the Services, such as changes to this Privacy Policy or our other policies; 
  • and To fulfill any other purpose for which you provide information to us or to which you consent. We and our business partners also may combine different types of information collected from or about you through various sources, including Personal Information, and use the combined information for the purposes described in this Privacy Policy. 

b. How We Share and Disclose Information

We may share and disclose information:

  • With third party service providers that we retain to perform functions on our behalf, such as web hosting, data analyses and promotion services providers, communication services providers, reservations and property management providers, and technology and data service providers, that have access to Personal Information needed to perform their functions; 
  • To enforce our agreements with other users or third parties, including in connection with claims of copyright infringement; 
  • To protect the safety and security of users; 
  • With companies with which we plan to merge or an acquirer of all or substantially all of Pebble Beach Company assets (we will continue to process information consistent with this Privacy Policy and, when possible, will provide you with notice before Personal Information is transferred or becomes subject to a different privacy policy); 
  • To comply with a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process; 
  • and If we believe you have or are violating our Terms of Service or in order to protect or defend Pebble Beach Company rights or property, even without a subpoena, warrant or other court order.


a. Cookies & Other Data Collection Tools. “Data Collection Tools” means technology that collects information about your use of the Services, such as cookies and web beacons.

b. Online Advertising. The Services use Data Collection Tools to help manage our online advertising program. These Data Collection Technologies are provided by us as well as our ad management partners and other third parties.

In addition, we and our ad management partners may use these Data Collection Tools to track the actions of users of the Services, to measure statistics of our marketing efforts, to deliver advertisements on the Services that may be more relevant to individual consumers and that will improve the consumer experience on the Services, and to deliver advertisements to users of the Services when they visit other third party sites.

We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (“Principles”). This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest based advertising purposes. More information about these Principles can be found at

c. Opting Out of Interest-Based Advertisements. If you want to “opt out” of receiving online interest-based advertisements, please follow the instructions at, or An “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertisements. If you delete Cookies on your device generally, you will need to opt-out again.

Please note that when you “opt-out” of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on the Services. It means that the online ads that you do see will not be based on your particular interests.

In addition, please note that certain third parties that we do not control may use Data Collection Tools on Services. When you “opt-out” of receiving interest-based advertisements through one of the links above, these Data Collection Tools may still collect information about your use of the Services, including for analytics and fraud prevention as well as any other purpose permitted under the Principles. When we use the term “Data Collection Tools” we are referring to any technology that collects information about your use of the Services and potentially about your activities when you leave the Services and visit other sites on the Internet.


Pebble Beach Company has implemented safeguards intended to protect your information from unauthorized access and use. We also strive to ensure that our agents, contractors and business partners that have access to information in connection with providing services for Pebble Beach Company protect your information. But, while we do work hard to protect your information, we cannot guarantee the privacy or security of your information. DISCLOSURE OF INFORMATION TO PEBBLE BEACH COMPANY IS AT YOUR OWN RISK. We urge you to take every precaution to protect your information when you use the Internet or store information on your computer, tablet or mobile device.


This Privacy Policy applies solely to information collected by or through the Services. As noted in the Terms, the Services may contain links to third-party websites and services, including social media (collectively, “Linked Services”). Linked Services are not under the control of Pebble Beach Company and Pebble Beach Company is not responsible for Linked Services. The inclusion of a link does not imply endorsement by Pebble Beach Company of the Linked Services or any association with the operators of the Linked Services. Pebble Beach Company does not investigate, verify or monitor the Linked Services. We provide links to Linked Sites for your convenience only. You access Linked Services at your own risk. We encourage you to read about the privacy practices of any Linked Service that you access.


We do not knowingly collect information from minors. To use the Services, you must be the age of legal majority in your place of residence. By using the Services, you hereby represent that you are at least the age of legal majority in your place of residence. All information provided to Pebble Beach Company is treated as if provided by an adult.

If we learn that a minor has submitted information about himself/herself to us, we delete it as soon as possible. If you believe that we have collected Personal Information from a minor, please contact us at [email protected].


California Civil Code section 1798.83 law permits residents of California to opt-out of Pebble Beach Company disclosure of Personal Information to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your personal information with third parties for marketing purposes at any time by submitting a request in writing to our contact address below or by e-mailing us at [email protected]. We honor all such opt-out requests and it is our policy not to share personal information with third parties for direct marketing purposes where you have submitted such a request. Please note that this opt-out does not prohibit disclosure made for non-marketing purposes.

Under California Civil Code Section 1789.3, we are required to provide California residents with the following specific consumer rights information:

  1. The Services are owned and/or operated by Pebble Beach Company, 17-Mile Drive, Pebble Beach, CA 93953. 
  2. Unless otherwise expressly stated, the Services are provided without charge. 
  3. To file a complaint regarding any of the Services or to receive further information regarding use of the Services, please send a letter to Pebble Beach Company at Legal Affairs Department Pebble Beach Company, P.O. Box 1767, Pebble Beach, CA 93953 or contact us via email at [email protected] (with “California Resident Request” as the Subject Line). You also may contact the Complaint Assistance Unit of the Division of Consumer Services of California’s Department of Consumer Affairs in writing at 400 R Street, Suite 1080, Sacramento, California 95814 or by telephone at (916) 445-1254 or (800) 952-5210.


The Services are based in the United States and provided for access and use only by persons located in the United States. The Services are hosted in the United States and other jurisdictions in which Pebble Beach Company operates. Pebble Beach Company may transfer your personal information to third parties located in another country for purposes of processing, storage, or fulfillment. If you are visiting the Services from outside the United States, your information may be transferred to, stored and processed in the United States. The data privacy and protection and other laws of the United States may not be as comprehensive as those in your country. By using the Services, you consent to transfer of your information to our facilities as described in this Privacy Policy


If you have questions about this Privacy Policy or to request corrections, amendments or deletions to any Personal Information that you have provided through the Services, please contact us at [email protected] or call us at (800) 654-9300. Pebble Beach Company will use reasonable efforts to supply you with requested Personal Information and correct any factual inaccuracy or delete your Personal Information from our databases. To honor your request, we will need the exact information you wish to correct, amend or delete.


Pebble Beach Company would like to acknowledge the fine photographers who provided images for this website and digital marketing campaigns: Miller-Brown, Scott Campbell, Joann Dost, The Henebrys, Bart Keagy, Fred Licht, David Duncan Livingston, Ian Martin, John Murphy, Evan Schiller, TGO, Randy Tunnell, Sherman Chu, Patrick Tregenza and Alexander Vertikoff.